Writing about back pain is not my favoured sport!
It’s that time of year again when I’m trying to think up a few good marketing ideas, not for the tinsel season that is shortly to descend upon us you understand, but for the coming year. (Yes it really does take me that long to come up with some sentences for an advertising flyer.)
To get into the right mindset I have to ask myself what prospective clients want to know about acupuncture? Have they heard of it? What do they know about the conditions it can treat? All basic simple questions, but I’m not finding them as easy to answer as you might think.
I could so easily write paragraphs about Chinese medicine’s understanding of balance in the body, and how the incorrect flow of qi or poor quality qi can cause patterns of disharmony (otherwise known as health problems) in the body.
I could dig out case histories of past patients who had found acupuncture helped their tennis elbow, back pain, sleep patterns, stress levels, digestive problems, IVF treatment or low energy levels, as that might be of interest to some people.
I could talk about the balance of fluids and the stagnation of blood in the body.
While they are all fantastic Chinese concepts that I deal with every day in my practice, they don’t mean that much to the general public.
I have to remember to keep it direct, relevant and informative, which is still a tough challenge for a self-confessed non-writer like me. Let’s just hope I can come up with something better than
“Get your back fixed here”?